last update 9. August 2023

How to count your Hard Rock visits?

2022 was the start of a new loyalty program called Unity. What this means for official counting and tracking of visits remains to be seen.
The fact that there was no smooth transition from Rewards to Unity is such a shame for Hard Rock International, because even more than a year after the sudden closure of Rewards, Unity isn't working in many places, many locations aren't included and visits are not tracked properly. Additionally four non-hardrock Florida Seminole Casinos count in Unity as well as a visit: Immokalee, Brighton, Coconut Creek and Hollywood Classic. And what about all the new rock shops, will they count or not? There is no answer and no coherent policy from HRI.
Once upon a time it was all clear and common sense: ONE Location, a Cafe or a Hotel, is ONE visit.

But then came Hard Rock Rewards, the official loyalty program since about 2010, and totally screwed it up.
I explain you here all the errors in the way of counting by Hard Rock Rewards ignoring logic, math and advice.
Several older, mostly closed before 2001 locations, and two new locations aren't included in the system and therefore don't count:
old Bali, old Houston #1, old Hong Kong #1, old Jakarta #1, old Kowloon #1, old Orlando, old Osaka #1, old Phoenix #1, old San Francisco,
Taichung, old Taipei #1 as well as London Casino and Manchester Casino.

Surprisingly, the 11/2018 relocated and new Hollywood,FL cafe doesn't count as a new visit neither.
By doing this the Hard Rock brand in a very ignorant way cheats itself.

The HRC Punta Cana Blue Mall cafe (08/17-03/20) visit credit doesn't exist anymore, since 05/21 its name has been changed to
the new Punta Cana Downtown location (02/21-today)
. This means 2 different locations, but only 1 visit credit for all who've been to both locations.
This error has been corrected as of 01/2022. It's two separate Rewards locations now.
Some cafes count twice, but it's the same location:
they only had a change of ownership (Nassau, Cayman Island, Panama, Cancun)
or a name change (Kanata to Corel Center)
or an system change of currency (Yangon, Margarita).
This is such a stupid perversion of counting visits. It's exactly the same place, no reason at all for a second swipe!

1 location = 2 visits ?
At most hotels, but not all, you get 2 visits credited: one for your stay and another one for the rock shop,
while at others you get/got only one visit.
To top that, at the Punta Cana Hotel & Casino you've got (for about two years around 2011) even a 3rd visit for the Casino rock shop,
a few steps away from the Hotel rock shop, selling almost the same range of identical products. 
Logic and mathematics are totally left out !!!  Well done ...
Some rock shops/outlets count/counted as well as a regular visit but others don't:
 These shops count/counted:
Andorra city, Athens Plaka, Athens Port of Piraeus #2, Berlin Checkpoint Charlie, Budva, Kotor, Malaga city, Mallorca city,
Riviera Maya golf rock shop, Sacramento city pop-up, Valencia city, as well as Dubrovnik and Vientiane (supposed to become full cafes in the future),
airport shops at AGP, BUD, HAM, IBZ, MUC, PMI #1 & #2, PRG, PUJ #1 & #2, EZE, AEP (old & new location count as the same visit. WTF !),
Lyon airport (became an official visit only AFTER it closed. WTF !).

These shops at first didn't count or were hidden visits and now are official:
Rome Vatican rock shop, Venice Rialto rock shop, Seville tourist office outlet, Valencia train station
These shops are hidden visits in the system:
Gran Canaria Blvd Oasis, Penang retail, Shenzhen Hotel rock shop, Sun City rock shop 2, Tokyo Roppongi retail
These shops don't/didn't count:
Athens port of Piraeus #1, Bucharest Baneasa mall outlet, Dubai Bluewaters rock shop, Dubai Port Rachid outlet, Miami Gardens stadium,
Paris Disneyland outlet, Phnom Penh airport rock shop, Phuket Central outlet, Punta Cana golf rock shop,
Reykjavik airport outlet, Rio de Janeiro Corcovado train station rock shop, Rio de Janeiro Rio Sul Mall outlet,
St. Petersburg airport outlet, St. Petersburg city outlet

All these shops offer mostly identical merchandise as in the cafe. They can't be compared to a real location, a cafe or a hotel
and IMHO shouldn't be given a visit credit unless they go by a different name and offer a range of different merchandise products.

Only Berlin Checkpoint Charlie, Budva, Cordoba, Hong Kong The Peak, Kotor, Miami Gardens stadium, Mykonos, Punta Cana golf rock shop,
Riviera Maya golf rock shop, Siem Reap airport rock shop, Tokyo NRT airport rock shop and Tokyo Asakusa rock shop qualify for this.

Anything else?
Yes, of all the existing/former Hard Rock Live locations only Orlando counts as a visit. Why? IT JUST DOESN'T MAKE SENSE !!!

The Hard Rock Stadium Miami Gardens doesn't count neither. It's the biggest HR branded event venue and a limited selection of merchandise exists.
So that's why I include it in my personal count.
Hard Rock Casino Cincinnati, unlike other HR Casinos, doesn't count as a visit neither. Nobody understands why.

Your online order got you the Hard Rock Direct visit. LOL

Hard Rock Hotel bad practice:
Some Hotels only give/gave a visit credited if booking at a 'qualifying rate'.
Now that's really annoying. When I'm there, I'm there, no matter how much I paid for the room.

If 2 persons share a room, only the name on file, the one who paid for it, gets the visit credit, the other person doesn't get it,
even though staying at the hotel, probably sharing the payment. Sometimes 'Customer Care' resolves this problem.

Feeling confused after reading all this? Yes, who would not be confused. Even long time collectors are.
Most of them gave up to count ONE location ONE visit and sillily followed the inexistant logic of the Rewards program.
This means wrong numbers are common sense now. I actively keep both ways of counting.
One problem is, that Hard Rock Int'l never showed the least interest in making any correction or adaption. It just got worse.
IMHO Rewards, besides from not offering any real rewards, was a farce, due to all that's mentioned above.

But all this is news from the past. It's over. Rewards doesn't exist anymore.
Unity, the new loyalty program, as of today, doesn't look promising when it comes to:
- tracking your all time visits
- showing all past and present locations (properly named)
- any real rewards for members

Regardless of all that, I still love the hobby of course!
I'm a traveller aiming at more than just visiting a restaurant and buying a souvenir,
it's about meeting friends, visiting new cities/countries and adding value to a destination. This is a great thing!
And I keep my collection of about 1000 shot glasses and 400 t-shirts.